STORY Number 1
This is where we talk about the products and tell the actual story of why they're here and what even a Not The Kind story is and all that kind of jazz. It is likely to be a few lines long, maybe a couple of paragraphs - maybe over time it will become more of a longform 'buyable' blog type idea or whatever (maybe sometimes it'll be a film - who knows?) - but anyway that's what this text is/might be for. The imeage might appear above OR below whatever's going on here.